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Baking Trends - Baking Kit Subscriptions

As part of our new Baking Trends blog series, we wanted to take a closer look at baking kit subscriptions and why they’re proving so popular. Do you have a product that could be transformed into a kit and easily delivered to your customers?

Subscriptions services across almost every sector have seen a huge rise in popularity in recent years, everything from coffee beans to razor blades, Japanese candy to gin, adored for their ease and convenience. Spurred by the pandemic lockdowns, baking subscriptions witnessed a huge surge as people stayed home and tried their hands at something new (that wasn’t banana bread!)

📷 Urban Tastebud

Baking subscriptions vary greatly in what they offer, but all fundamentally are made up of a recipe with easy-to-follow instructions and ingredients all weighed and measured to minimise the risk of it all going terribly wrong! They are ideal for beginners and those occasional bakers who want to try new things without having to amass a huge amount of ingredients.

📷 Bakedin

With so many available, there’s a danger of the consumer becoming overwhelmed with choices. With that in mind, a lot of companies have decided to focus on something that makes them stand out from the crowd. BBC Good Food decided to test out some subscription services and compiled a list of their favourites.

· Best value baking subscription: Bakedin, from £7.50

· Best baking subscription for families: Honeywell Biscuit Co., from £14.99

· Best baking subscription with added tech: Bake Club, from £22.95

· Best advanced baking subscription: Mon Dessert, from £19.95

· Best trend-based baking subscription: Baker Boxx, from £10

· Best baking subscription for cookies: If I Knew You Were Coming, from £19.99 for 3 months

Are you considering offering this service to your customers? Key things to think about are packaging, delivery, what you are going to offer and how frequently, and the shelf life of the items in your box. It has been noted by the industry that the consumer tends to prefer eco-friendly and sustainable packaging where possible.

Have you ever joined a baking kit subscription? We’d love to hear your thoughts in the comments below!

As always, if you’d like to chat to a member of our friendly team about how Magnacool can benefit your business, you can call us on +44 (0) 1159 659539 or email us on

Visit our website at to find out more.



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