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  • Responsibly - be straightforward and honest in all business relationships.

  • Legally - comply with relevant laws and regulations and avoid any action that discredits the business.

  • Professionally competent and with due care – acting diligently, thoughtfully.

  • Integrity - be straightforward and honest in all professional and business relationships. 

  • Objectivity and fairness - not to allow bias, conflict of interest or undue influence of others to override professional or business judgments.

  • Confidentiality - respect the confidentiality of information acquired as a result of professional and business relationships; not to disclose any such information to third parties without proper and specific authority, unless there is a legal or professional right to disclose, nor to use the information for personal advantage.

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